Long-time client Ketel One Family Made Vodka returned for the fifth consecutive year as the Official Spirits Partner of the Emmy® Awards Season, seeking to surpass the results of previous years and increase in brand presence during this pivotal cultural moment. The solution: a multi-prong campaign that leveraged earned, paid, talent and delivers a commercial extension for direct sales impact. The brand partnered with Diageo Reserve World Class Award-Winning bartender Charles Joly, alongside bar visionary Lauren Paylor O'Brien, to craft Ketel One's Emmy cocktail collection, featuring inventive takes on the classics, all of which were easy to recreate from any home bar.