Planet Fitness
Love at First Lift: A Planet Fitness Wedding
Planet Fitness fulfilled the wishes of a lovely Cincinnati couple, Joe and Stephanie, whose relationship began because of their mutual love for fitness (and BOSU balls). They met each other at their local Planet Fitness, used the facility for follow-up dates, and even said “I love you” for the first time there. So when Stephanie reached out to thank Planet Fitness for playing such a major role in their love story, the team responded by closing down their local club for the day to host Joe and Stephanie's entire wedding!
The Planet Fitness-produced video showcasing the couple’s journey (and accompanying pitching efforts) went viral, sparking record-setting social media engagement and earned media impressions. All in a span of just two weeks.
The Planet Fitness-produced video showcasing the couple’s journey (and accompanying pitching efforts) went viral, sparking record-setting social media engagement and earned media impressions. All in a span of just two weeks.
Total Impressions
1.9 B+
Feature Placements
85
Record-setting social engagement well above both industry and brand standards
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